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03 Mar 2023

Quarterly fall in UK SVOD take-up

Newly released data from Barb’s Establishment Survey shows 19.42 million UK homes (67.7% of households) had access to a subscription video-on-demand (SVOD) service in Q4 2022. This represents a decrease of -0.6% decrease from 19.54 million in Q3 2022. Netflix and NOW saw quarterly drops in the number of UK homes with access to their services. 17.15 million homes had access to Netflix in Q4 2022, down -0.7% from 17.27 million in Q3 2022. And 1.88 million homes had access to NOW in Q4 2022, a decline of -7.6% from 2.04 million in Q3 2022. Amazon Prime Video remained on a par, with 13.12 million homes in Q4 2022, a slight increase of +0.1% from 13.11 million in Q3 2022. [...]

07 Feb 2023

UK streaming

UK streaming market shows recovery but more plan to drop services The net result of a turbulent year that also saw the launch of Wednesday, The Crown and Andor has seen UK subscription video-on-demand (SVOD) numbers rising but as many as one in 10 consumers now plan to cancel subscriptions in the first quarter of 2023 says Kantar research. The Entertainment on Demand (EoD) study on the UK’s streaming market tracked behaviours within the VOD market between September to December 2022 and found that after a period of 12 months, when a million British households dropped out of the SVOD market, the final quarter of 2022 brought some relief, with the sector returning to growth. Between September and December 2022, [...]