Tubi

20 Feb 2023

Tubi sees 44% growth in total viewing time, surpasses 5BN streaming hours Tubi has released its annual audience report on the streaming industry, showing the explosive growth in connected TV (CTV) ad spend, while ad-supported video-on-demand (AVOD) services are leading the streaming pack as consumers look to cut subscription costs. The Stream 2023: Actionable Audience Insights for Brands found Tubi’s Total Viewing Time (TVT) is up 44% year-on-year (2022 calendar year vs 2021), with more than 5 billion hours streamed in 2022, and the platform audience has grown surpassing 64 million monthly active users. Tubi’s audience continues to be young and increasingly diverse, with African American and LGBT audiences grew over 50% in 2022, and audience growth exceeding 25% in [...]

06 Feb 2023

Roku and Tubi

Roku and Tubi to Launch Warner Bros. Discovery Free, Ad-Supported Channels, Featuring HBO’s ‘Westworld’ and More Deals also will bring 2,000 hours of on-demand WBD movies, TV series to Roku Channel and Tubi UPDATED: Roku and Fox Corp.’s Tubi are set to bring a big bucket of free, ad-supported content from Warner Bros. Discovery to their streaming platforms. Roku and Tubi are the first two partners for WBD’s new free, ad-supported streaming television (FAST) channels. The deals come after Warner Bros. Discovery in December announced that it was removing several shows from HBO Max — including “Westworld,” “The Nevers,” “Raised by Wolves,” “FBoy Island,” “Legendary,” “Finding Magic Mike,” “Head of the Class” and “The Time Traveler’s Wife” — to license [...]