Why tech companies can’t stop talking about sustainability Sustainability was top of mind for the Travis Center long before it became a buzz word in the tech industry. For the past 60 years, Senter’s family has grown corn, cotton, soybeans and rice on 20,000 acres in northeast Arkansas. Every year, he said, his family tries to do things a little better by downsizing. The focus is always on improving the land and ensuring that it can continue to produce for generations to come. “Everyone talks about sustainability like it’s the new thing,” Senter said in an interview at CES. “We’ve been doing it forever. Farmers everywhere do what we do. If you don’t, you don’t survive.” Sustainability was certainly a [...]
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