More life than industry expects in streaming players A study from Hub Entertainment Research is casting doubt on the received wisdom of those forecasting a quick death for streaming media players (SMPs) in the face of the current generation of smart TVs, suggesting consumers don’t see it the same way. Hub’s research observed that 44% of US TV homes have both a smart TV and an SMP, more than those that have only a smart TV (25%) or only an SMP (14%). When it counted SMPs attached to smart TVs, well over half of smart TVs (57%) are reported to have an SMP attached to it. Looking at reasons to explain the trend, Hub suggested that consumers outside the media [...]
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