Subscription OTT services’ spend on sports rights globally is forecast to reach $8.5 billion this year. According to a new report by Ampere Analysis, this will be a 64% increase on the total in 2022. The research also predicts that the share of spend on sports rights by streaming platforms will increase in 2023 to reach 21% of global sports rights investment, up from 13% in 2022. Ampere uses the media analyst’s latest suite of data products: Sports – Media Rights, which tracks data on sports TV rights in the largest markets around the world, and Sports – Consumer, a regular series of consumer interviews covering sports fans in 12 countries around the world. Ampere notes that subscription OTT services’ [...]
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