The downward trajectory of the US pay-TV industry continues unabated with a study from Leichtman Research Group (LRG) showing that major providers lost about 5.88 million subscribers in 2022, about 1.2 million more than in the previous year. The leading pay-TV providers, representing about 92% of the market, now account for about 70.2 million subscribers – with the top seven cable companies having about 37.8 million video subscribers, other traditional pay-TV services having 24.1 million subscribers, and the top publicly reporting Internet-delivered (vMVPD) pay-TV services having 8.3 million subscribers. Looking at market dynamics, LRG found that the top cable providers had a net loss of about 3.530 million video subscribers in 2022, compared with a loss of about 2.695 million [...]
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