Despite financial pressures, 82% of UK TV consumers will maintain, or increase, spend on sports viewership over the next year a study from consumer insights provider Toluna has revealed. Sky BT 21Feb2020 1 The study, Economic Outlook for Technology, Media, Telecoms, and Entertainment Sector explored the impact of the current economic turbulence on consumer behaviours and spending in the technology, media, telecoms and entertainment sectors. The good news is that a deep dive into sports viewership uncovered resilient levels of consumer spending that bucked wider viewing trends. A third of UK consumers were reducing their spend on subscription-based video-on-demand services due to the cost-of-living crisis, with respondents aged 18-34 being the most likely to do so (47%). However, sports viewers [...]
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