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21 Feb 2023

Infographic

Diverse Audiences Value Brands That Show Up Where They Are Marketers have a 'significant opportunity' to grow sales by demonstrating their support The use of food delivery services has skyrocketed—and restaurants should take advantage. Join this Adweek webinar to learn how to create a seamless customer experience and deliver ROI.Register People shopping for everything from shampoo to furniture to life insurance look different today than they did a decade ago. Between 2010 and 2020, the percentage of U.S. residents who identify as white fell from 63.7% of the total population to 57.8%, according to the Census Bureau. With more of everybody else, marketers have an opportunity to spread brand awareness by adjusting their media-buying strategies accordingly. A new white paper [...]

06 Jan 2023

Expert social media marketing predictions for 2023

Experts share their predictions for social media and what trends marketers should watch out for in 2023. Social media usage is steadily growing, and we don’t see it slowing down anytime soon. In 2021, over 4.26 billion people used social media worldwide. This figure is projected to increase to almost 6 billion in 2027. With emerging technologies, never-ending feature updates, and ever-changing consumer behavior, digital marketers are constantly on their toes, anticipating what’s coming next. The saying, knowing is half the battle, has never been more true. That’s why we’ve reached out to the thought leaders in the social media sphere and asked what trends we can expect to see making waves in 2023. From the rapid rise of short-form [...]