Roku, one of the earliest streaming services to debut shoppable experiences, is rolling out new offerings. Top line Shopify and Roku are expanding their existing partnership in what they say is a first-of-its-kind offering that will let customers purchase products from Shopify merchants through Roku Action Ads. Between the lines Interested customers can press “OK” on their Roku remotes when they see an ad to learn more about the product, purchase directly from the TV and check out with Roku Pay. “Bringing a Shopify purchase experience to television for merchants is an industry first, and innovation opportunities like these are precisely the reason I came to Roku,” Peter Hamilton, senior director of ad innovation at Roku, said in a statement. [...]
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