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17 Apr 2023

TV streaming sees highest growth in 5 months

A study by Barclays Bank has shown that while grocery spending tracking far below food price inflation, digital content & subscriptions has seen its highest growth since October 2022. Spending on digital content and subscriptions increased by 4.1%, driven by the latest season premieres of popular shows such as Succession, Ted Lasso and The Mandalorian. Esme Harwood, Director at Barclays, said: “The below-inflation rise in grocery spending shows that Brits are still trying their hardest to shave money off their weekly shop, as energy bills continue to rise. Cutbacks are also impacting restaurants, with a number of cash-strapped consumers even avoiding social plans that involve meals out.” John Phillips, SVP and General Manager at subscription management software provider Zuora, said [...]
03 Apr 2023

Three-quarters of SVOD services to introduce ads in the next two years

As the global video streaming market continues to grow and become increasingly crowded, streaming businesses are looking for ways to maintain their growth and competitive edge with ad-tiers increasingly a priority for service providers shows research from NPAW. The online video analytics and business intelligence provider’s 2023 State of Streaming Advertising and Analytics survey took the opinion of 250 business owners from North America, LATAM, Europe, ME and APAC in November 2022. All respondents were director-level and higher working in companies involved in online video streaming, such as public and commercial broadcasters, telcos, sports and eSports companies, media companies, movie studios, production houses, content owners and providers, and OTT streaming services. The top line finding was that ad-based video streaming [...]
21 Mar 2023

Video services struggle for differentiation

Even though there is a crowded streaming marketplace with more providers and content competing for viewers’ awareness, time and money and despite a torrent of marketing, viewers don’t know what makes one brand different from another says Hub Entertainment Research. HUb SVOD source 10MARCH2023 The findings are from Hub’s 2023 Evolution of Video Branding report, based on a survey conducted in February 2023 among 2,400 US consumers with broadband, age 16-74, who watch at least 1 hour of TV per week. Fundamentally, the study found that even though all the major platforms have brand awareness above 90%, brand awareness and brand familiarity are two very different things. Viewers often have a hard time differentiating the brands of streaming services, and [...]