Services de streaming – Page 7 – Understanding Behaviors Home

29 Jan 2023

Le streaming

Le streaming commence lorsque les consommateurs coupent les services facturés Lorsque les consommateurs réduisent les services facturés, les données PYMNTS montrent que le streaming est le premier à disparaître. Le contexte Les services de streaming par abonnement sont confrontés à une bataille difficile contre le taux de désabonnement. Netflixpar exemple, il examine les annulations dès qu’il sévit contre le partage de mots de passe. « Il y aura des membres actuels qui ne seront pas satisfaits de ce déménagement », a déclaré le directeur de l’exploitation Greg Peters il a dit aux analystes sur un appel de gains La semaine dernière. «Nous verrons une petite réaction d’annulation à cela. Nous pensons que cela ressemble à ce que nous voyons lorsque [...]

29 Jan 2023

Streaming TV

Streaming TV ads twice as favourable than on traditional TV As marketers battle to stand out in the shift to streaming, a study from MAGNA Media Trials and Roku has found that brands that use “innovative” streaming TV ads drive 78% greater search intent compared with traditional TV ads. ROKu magna 20Jan2023 The Beyond the :30 on Streaming TV report examines how marketers can make streaming TV ad experiences more engaging and impactful. Three new “Beyond the :30” video ad formats were tested: Thematic Tagged Vignette, a 30-second animated ad where a brand celebrates streaming; Roku Original Vignette where a brand references the Roku Original show being streamed, and Watch Alongs, ad breaks where a brand sponsors discussion about the [...]

27 Jan 2023

Samsung

Samsung may put its free TV Plus streaming app into other manufacturers’ TVs Samsung TV Plus, the app that houses hundreds of free channels, could eventually make its way to other, non-Samsung TVs. That’s according to media tech reporter Janko Roettgers, who writes in his Lowpass newsletter that Samsung’s in talks to bring its streaming app to TCL TVs. Introduced in 2015, Samsung TV Plus is a free, ad-supported streaming (FAST) service that comes preinstalled on newer Samsung TVs. The service gives viewers a way to flip through a collection of channels, much like you would with a traditional TV service. Samsung TV Plus has a pretty strong slate of content for a free app, with Samsung adding popular shows [...]