Services de streaming – Page 6 – Understanding Behaviors Home

03 Mar 2023

Pluto TV

Streaming : accord entre Pluto TV et Facilotab Le service de télévision en streaming gratuit Pluto TV (Paramount) a signé un partenariat avec Facilotab, expert des tablettes simplifiées pour les seniors et les personnes en situation de handicap. Le but de cet accord est d’intégrer gratuitement la plateforme de streaming dans toutes les nouvelles tablettes Facilotab pour offrir une source de divertissement à ses utilisateurs. Le partenariat bénéficiera également à tous les utilisateurs de l'application Facilotab, qui peut être installée à partir de Google Play sur toutes les tablettes Android. Ainsi, ils bénéficieront du contenu vidéo gratuit mis à disposition par Paramount.

03 Mar 2023

Streaming services up spend on sports rights

Subscription OTT services’ spend on sports rights globally is forecast to reach $8.5 billion this year. According to a new report by Ampere Analysis, this will be a 64% increase on the total in 2022. The research also predicts that the share of spend on sports rights by streaming platforms will increase in 2023 to reach 21% of global sports rights investment, up from 13% in 2022. Ampere uses the media analyst’s latest suite of data products: Sports – Media Rights, which tracks data on sports TV rights in the largest markets around the world, and Sports – Consumer, a regular series of consumer interviews covering sports fans in 12 countries around the world. Ampere notes that subscription OTT services’ [...]

03 Mar 2023

Quarterly fall in UK SVOD take-up

Newly released data from Barb’s Establishment Survey shows 19.42 million UK homes (67.7% of households) had access to a subscription video-on-demand (SVOD) service in Q4 2022. This represents a decrease of -0.6% decrease from 19.54 million in Q3 2022. Netflix and NOW saw quarterly drops in the number of UK homes with access to their services. 17.15 million homes had access to Netflix in Q4 2022, down -0.7% from 17.27 million in Q3 2022. And 1.88 million homes had access to NOW in Q4 2022, a decline of -7.6% from 2.04 million in Q3 2022. Amazon Prime Video remained on a par, with 13.12 million homes in Q4 2022, a slight increase of +0.1% from 13.11 million in Q3 2022. [...]

21 Feb 2023

Africa

Africa to gain 9m SVOD subs Africa is forecast to have 15.57 million paying SVOD subscriptions by 2028, up from 6.15 million at the end of last year. According to the latest report from Digital TV Research, SVOD penetration rates will remain low despite this fast growth, with only 7% of TV households paying for at least one subscription by 2028. This will up from 4% at the end of 2022. Commenting on the findings of the report, Simon Murray, principal analyst at Digital TV Research, said: “Take-up is inhibited by low disposable incomes. Limited fixed broadband penetration also stifles growth, with few mobile operators offering OTT options. Not all global SVOD platforms will start in every African country – [...]

20 Feb 2023

Tubi

Tubi sees 44% growth in total viewing time, surpasses 5BN streaming hours Tubi has released its annual audience report on the streaming industry, showing the explosive growth in connected TV (CTV) ad spend, while ad-supported video-on-demand (AVOD) services are leading the streaming pack as consumers look to cut subscription costs. The Stream 2023: Actionable Audience Insights for Brands found Tubi’s Total Viewing Time (TVT) is up 44% year-on-year (2022 calendar year vs 2021), with more than 5 billion hours streamed in 2022, and the platform audience has grown surpassing 64 million monthly active users. Tubi’s audience continues to be young and increasingly diverse, with African American and LGBT audiences grew over 50% in 2022, and audience growth exceeding 25% in [...]

20 Feb 2023

DAZN

DAZN completes acquisition of ELEVEN Group DAZN Group has confirmed the completion of its acquisition of the ELEVEN Group businesses and US-headquartered social media creative agency Team Whistle. DAZN says the acquisition will allow it to combine access to premium rights with a range of other products and services, including gaming, e-commerce and social experiences. DAZN will now add Belgium, Portugal and Taiwan to its countries of operation – it already offers local sports content in Germany, Italy, Japan, Spain, Canada, the United States and UK. Belgium includes the domestic football league (Jupiler Pro League) as well as other international content. Portugal holds key international football rights, such as the English Premier League and UEFA Champions League, and Taiwan has [...]

16 Feb 2023

SVOD

SVOD viewers prefer watching new shows on subscription streaming over live TV Research from Aluma has revealed that if a programme is available simultaneously on both a subscription video on-demand (SVOD) streaming service and a live TV channel, adult SVOD viewers are more than twice as likely to prefer the former option. The study took place in December 2022 and surveyed 1,947 US adult broadband users who were charge of purchasing media services for their household and that watch SVOD services on TV. Aluma balanced the sample to represent SVOD viewers and their households. The survey identified the reasons most age cohorts prefer subscription streaming services to live TV channels. Namely, it has less advertising; viewers can watch shows at [...]

13 Feb 2023

Sling TV

Sling TV unveils streaming service Sling TV has launched its FAST service Sling Freestream on what is its eighth birthday and National Cut the Cord Day. Freestream is available through the Sling app on all Roku devices, and is rolling out across Comcast, LG, Samsung, Vizio and Xbox devices, providing customers a no-barrier entry point to high-quality programming without any payment or credit card required. Freestream will roll out across all Sling-compatible devices throughout the coming months. Commenting on the launch, Gary Schanman, group president, Sling TV, said: “Sling Freestream is a great new service that helps meet consumers’ evolving needs. “We know some people want free content, some may want a year-round paid subscription, while others may want to [...]

13 Feb 2023

Viaplay

Viaplay sets North American launch dates Viaplay Group has announced that it will launch its streaming service on D2C basis in the US on February 22 and in Canada on March 7. Viewers in the two countries will be able to stream more than 1,500 hours of premium European content through the Viaplay app at launch, with at least one premiere to follow every week. The service will be priced at $5.99 and C$6.99 per month in the US and Canada respectively. Commenting on the upcoming launches, Anders Jensen, Viaplay Group president and CEO, said: “In just two years, Viaplay has expanded from the Nordic region to become a truly international entertainment provider, both direct-to-consumer and through partners. Our premium [...]

07 Feb 2023

UK streaming

UK streaming market shows recovery but more plan to drop services The net result of a turbulent year that also saw the launch of Wednesday, The Crown and Andor has seen UK subscription video-on-demand (SVOD) numbers rising but as many as one in 10 consumers now plan to cancel subscriptions in the first quarter of 2023 says Kantar research. The Entertainment on Demand (EoD) study on the UK’s streaming market tracked behaviours within the VOD market between September to December 2022 and found that after a period of 12 months, when a million British households dropped out of the SVOD market, the final quarter of 2022 brought some relief, with the sector returning to growth. Between September and December 2022, [...]