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07 Jul 2023

Total TV viewing falls but streaming rebounds in May 2023

After showing an unexpected fall of 2.1% in viewing time during April 2023, streaming has seen a pick up May with audiences drawing on a growing range of services to end with a 36.4% share of all TV viewing says the latest Nielsen’s Gauge research. The research firm attributed some of the increases in its May 2023 study to a change in study methodology change that credits the viewing of streaming originals via cable set-top boxes to the streaming category in order to more fully capture streaming usage. Approximately half of the 2.5% increase in monthly usage reflected this viewing behaviour. In addition, the May 2023 study also saw the Roku Channel become the latest service to obtain stand-alone coverage, [...]
07 Jul 2023

Streaming overload: over half of Americans think there are too many services

Do you watch all your TV and movies on Netflix now instead of hitting up a Blockbuster? Turn on Hulu instead of flipping to ABC? Watch HBO through Max? And does it all feel a bit … much? You’re not alone—54% of Americans think there are too many streaming services. Add to that frustration the recent password-sharing crackdown from Netflix, price hikes from Disney+, and consolidation with Max, and you’ve got a recipe for streaming overload. Americans are fed up trying to find their favorite shows in the Wild West of streaming when everything used to be so easily available. So what’s next? We surveyed 1,000 Americans to find out what they want to see from streaming services moving forward [...]
07 Jul 2023

Les Français dépensent toujours plus pour leurs abonnements à des services culturels

On a beau ne pas trop les apprécier en règle générale, les abonnements font désormais partie de nos vies… et de nos portemonnaies ! Une étude BearingPoint relayée par Les Echos montre que 8 Français sur 10 souscrivent à au moins un service culturel en ligne, en dehors des services de télévision compris avec les box internet. Parmi les principaux abonnements détenus, Netflix et Prime Video sont en tête, suivis par Disney+ et Canal+. Pas trace d'Apple Music ni d'Apple TV+ dans l'étude. En moyenne, les personnes interrogées sont à la tête de 3,1 abonnements. Il y a des différences en fonction de l'âge, par exemple le nombre moyen d'abonnements à des services payants passe à 4,2 dans la catégorie [...]
05 Jul 2023

Les séries HBO bientôt disponibles sur Netflix ?

Warner Bros. Discovery aurait décidé de diffuser plusieurs de ses séries HBO sur la plateforme rivale Netflix. Petit séisme dans le petit monde du streaming. Selon nos confrères de Deadline, le groupe Warner Bros. Discovery aurait décidé d'accepter la diffusion d'une partie de ses prestigieuses séries HBO sur Netflix. Elles sont actuellement diffusées aux États-Unis sur la plateforme Max, et en France via le Pass Warner d'Amazon Prime Video. Le début d'une révolution ? Est-ce la fin de l'ère des exclusivités ? C'est en tout cas ce que laisse penser cette décision de Warner Bros. Discovery. Un choix apparemment financier de la part du groupe propriétaire de la chaine HBO, qui générerait ainsi plus d'argent en louant la diffusion de [...]
05 Jul 2023

Vodafone Deutschland adds Apple TV+ to GigaTV

Apple’s streaming service Apple TV+ is now available on Vodafone Deutschland’s TV platform. The Apple TV+ app can be used on the cable receiver GigaTV Cable Box 2 as well as on the GigaTV Net Box, which brings television to the screen via the internet. “With Apple TV+, we are now integrating another first-class streaming service onto the GigaTV platform, offering movie lovers a broad variety of high-quality series and films. Other popular services will follow,” said Marc Albers, Division Director Broadband at Vodafone Deutschland. Access to Apple TV+ costs €6.99 per month, the subscription is taken out via Apple – not via Vodafone. Vodafone also offers GigaTV in combination with the Apple TV 4K box (generation 3).
07 Jun 2023

Streaming TV growth in Latin America driven by ad-supported viewing

Magnite, an independent omnichannel sell-side advertising company, has unveiled its latest research study, “The Rise of Ad-Supported Streaming: An In-Depth Look at How Ads Are Powering Streaming TV in LATAM.” The research finds that 75% of internet-connected TV viewers across Argentina, Brazil, Colombia and Mexico watch ad-supported streaming TV, which includes television content streamed on any device. As streaming reaches a new level of maturity in the LATAM market, the study finds that demand for ad-supported content is increasing. Among those who watch streaming TV, 83% are watching content with ads. Importantly, ad-supported streaming TV viewers are watching just as many hours of programming as ad-free viewers (15 hours) each week, showing that advertising does not negatively impact the viewers’ [...]
07 Jun 2023

SVOD subs fall in UK

The number of households in the UK with access to an SVOD service stood at 19.08 million at the end of the first quarter. This, according to Barb’s Establishment survey, amounted to 67.4% of total households and was down 1.7% on the total at the end of 2022. Netflix, Amazon Prime Video and Disney+ saw small quarterly drops in the number of UK homes with access to their services: • 16.96 million homes had access to Netflix in Q1 2023, down -1.1% from 17.15 million in Q4 2022. • 12.90 million homes had access to Amazon Prime Video in Q1 2023, down -1.7% from 13.12 million in Q4 2022. • 7.14 million homes had access to Disney+ in Q1 2023, [...]
07 Jun 2023

Voici 11 excellentes alternatives à YouTube

Bien que YouTube soit la plate-forme de partage de vidéos la plus populaire au monde, d’autres options sont disponibles. Il existe diverses plates-formes de partage de vidéos en plus de YouTube qui offrent des fonctionnalités, du contenu et des communautés uniques répondant à divers intérêts et besoins. Dans cet article, nous allons explorer 11 sites vidéo qui sont meilleurs que YouTube et pourquoi vous devriez les essayer. Même si vous fréquentez souvent YouTube, Vimeo devrait être ajouté à la rotation de votre site vidéo. Le site a été le premier à prendre en charge les vidéos haute définition sur le Web, et bien qu’il inclue une sélection de vidéos générées par les utilisateurs, il se concentre sur un contenu de [...]
07 Jun 2023

Sandbox Kids launches on Prime Video Channels in Sweden

Sandbox Kids, a provider of digital subscription content services for children and families worldwide, has launched a local-language preschool entertainment and learning channel in Sweden on Prime Video Channels. Offering young kids Swedish language entertainment, the Hopster channel brings together original productions and licensed family-favourite shows. Its lineup of content includes Octonauts, an educational underwater show, Teletubbies, the hit British children’s series, Pingu, featuring everyone’s beloved penguin and Louie, a fun creativity programme teaching kids how to draw. Hopster’s localised originals include Kids Who Save the World, live-action environmental videos and Saturday Club, an empathy-focused preschool animation. The Hopster Learning channel offers curriculum-based entertainment for families in Sweden on Prime Video Channels. Prime members will gain access to the add-on [...]
01 Jun 2023

SVOD keeps pace in East Asia

Despite a global slowdown, and with homes in the established markets experiencing fatigue and major players starting to lose subscribers, the subscription video-on-demand (SVOD) market is still going strong in East Asia says research from Dataxis. The study points to an interest in premium content, with East Asian markets showing differentiated consumption habits high purchasing power, multiscreen content consumption and high connectivity rates that enable large-scale streaming. In Japan, the SVOD subscriber base was found to be growing strongly and is estimated to do so until 2027. ARPU is projected to start decreasing in 2025, thus enabling revenue growth until 2025. Growth is even more dynamic in South Korea, where both the 15 million and the 20 million subscribers’ milestones [...]