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01 Aug 2023

Netflix isn’t planning to make a native Vision Pro app yet

Netflix isn’t planning to make a native version of its app for the Vision Pro, according to Bloomberg’s Mark Gurman in today’s Power On newsletter. Instead, he says, the company will allow its existing iPad app to run, unmodified, on Apple’s forthcoming mixed reality headset. As Gurman’s piece points out, developers who don’t want to build Vision Pro software from the ground up have two choices: let their iPad apps run as is on the device or tweak them for the Vision Pro. Netflix has chosen the former, though whether pointedly or not, we don’t know. Of course, very few companies have actually pledged dedicated software for the Vision Pro at this point, but Netflix’s reticence carries some baggage. The [...]
28 Jul 2023

More than one-third of US SVOD ready to reduce service spend

New and somewhat worrying research from Aluma Insights has found that as many as 35% of US subscription video-on-demand (SVOD) customers believe they are spending too much on services and are looking to cut back, representing a 40% increase over 2022 and threefold that of 2019. Aluma SVOD Spending Preceptions 19July2023 The key finding of the study was that consumers are increasingly frustrated by ever-greater monthly streaming expenses and it is only going to get worse. Only 5% are interested in spending more on SVOD services, down 38% from 2022. Aluma noted that with most SVOD providers still bleeding cash, growing subscriptions has taken a backseat to optimising revenue via higher prices, layoffs, and decreased content spending, among other measures. [...]
28 Jul 2023

Record streaming usage in US

Streaming accounted for a record 33.7% of overall TV usage in the US in June, with YouTube and Netflix achieving their largest shares to date. According to Nielsen’s The Gauge, by comparison cable content viewing made up 30.6% of TV usage and broadcast content viewing 20.8%. Overall TV usage in June was up on a monthly basis for the first time since January (+2.2% vs. May), an uptick that was mainly attributed to the increased availability of younger viewers. Specifically, TV usage among the 2-11 and 12-17 age groups was up 16.3% and 24.1%, respectively, compared with May, with non-traditional TV options (i.e., streaming, video gaming) accounting for 90% of the increases across both groups. Time spent streaming (via a [...]
27 Jul 2023

Amazon annonce Plex Live TV sur Fire TV en France

Amazon vient d’annoncer l’arrivée de Plex Live TV sur Fire TV en France, l’une des plateformes de streaming les plus populaires au monde, permettant aux utilisateurs de son système de streaming de profiter de nouvelles chaînes de télévision en direct. Cette intégration permet notamment de regarder ses chaînes préférées directement depuis l’interface TV en direct de Fire TV. Fire TV s’enrichit de nombreuses chaînes TV en direct grâce Plex Live TV La plateforme Plex est bien connue pour sa capacité à organiser et diffuser des contenus multimédias personnels, tels que des films, des séries TV et des fichiers musicaux. Cependant, grâce à ce partenariat avec Amazon, Plex va étendre ses fonctionnalités en incluant la diffusion en direct de chaînes de [...]
20 Jul 2023

Le secteur du streaming : un regard plus attentif sur le défi

L’industrie du streaming est en crise. Les bénéfices des principales sociétés de streaming ont chuté de 90 % depuis la dernière décennie, et aucune solution claire n’est en vue. Plusieurs facteurs ont contribué à cette crise. L’un est le grand nombre de services de streaming désormais disponibles. Aux États-Unis seulement, il existe plus de 100 services de streaming différents, chacun avec sa propre bibliothèque de contenu. Cela a conduit à une situation où les consommateurs sont submergés par le choix et sont moins susceptibles de s’abonner à plusieurs services. Un autre facteur est le coût croissant du contenu. Le prix de la production de contenu en streaming de haute qualité a considérablement augmenté ces dernières années. Cela a mis la [...]
20 Jul 2023

Three in five Americans see streaming subscriptions as ‘necessary’

Research from DailyStoke has revealed that streaming platforms have become an indispensable part of American lives, finding 62% of saying subscribing to streaming services is necessary, and one in four could not live without subscribing to a service. The study took the opinion of 1,000 American consumers who subscribe to popular streaming services give insights and opinions on all the different platforms available. Overall, nine in ten Americans said that they prefer to stream compared with cable TV. On average Americans were spending $46 a month to stream their favourite shows, movies, and music. Yet the majority believed streaming subscription costs were overpriced, and nearly half did not believe the platforms offer enough to justify the subscription costs. But Americans [...]
20 Jul 2023

Netflix strengthens position in Poland

Netflix now accounts for over half of the time spent on viewing streaming platforms by Polish internet users. According to research by Mediapanel published by Wirtualne Media>, the figure stood at 54.36% in June, up from 50.58% in May. Disney was in second place with 6.97% (6.09%), followed by Player with 6.64% (6.71%) and HBO Max with 6.19% (5.73). The research also shows that Netflix was far ahead of its competitors in terms of real users (11,097,972, compared to 9,960,084 in May), with Disney in second place (3,840,210 compared to 2,955,528 in May). TVP VOD, Canal+ online and Viaplay all saw their shares fall in June. SkyShowtime, which entered the Polish market earlier this year, saw its viewing share by [...]
17 Jul 2023

TikTok lance son propre service de streaming musical

Bien qu’il semble difficile de s’implanter sur le marché du streaming musical en 2023 et que Spotify et Apple Music soient de solides concurrents, TikTok annonce son arrivée dans le domaine. Nommée TikTok Music, l’application compte sur les aficionados du réseau social éponyme pour tirer sa part du gâteau. Quand le streaming s’inspire des réseaux sociaux Si TikTok Music fonctionne de façon très similaire aux autres services de streaming, à savoir l’accès à un catalogue complet de titres musicaux et la création de playlists, l’entreprise prévoit une stratégie bien ficelée pour attirer les adolescents. L’application recommande des morceaux de manière personnalisée en se basant sur les musiques devenues virales sur les vidéos du réseau social TikTok. Quelques fonctionnalités additionnelles se [...]
12 Jul 2023

Rakuten TV launches own channel in Poland

The streaming platform Rakuten TV has announced the launch of its first owned and operated FAST channel in Poland. Known as Top Movies Polska, it will be made available to viewers from mid-July and offer a wide range of movie content, from both Hollywood and European distributors. Top Movies Polska will be available for streaming on the Rakuten TV app across all devices and the first pure FAST movie channel on the Polish market. In February, Rakuten TV enriched its AVOD catalogue in Poland by adding nearly 100 localised films. Moreover, it currently offers approx. 70 FAST channels in the country. Commenting on Top Movies Polska, Rakuten TV’s chief content officer Marcos Milanez said: “Rakuten TV has established a wide [...]
07 Jul 2023

YouTube overtakes Netflix in Poland

Netflix gave up its leading position to YouTube in streaming on TV in Poland in May. According to the latest findings of Nielsen’s The Gauge, the YouTube platform achieved a record share of 1.7% on TV in the entire Polish population, with Netflix slipping to 1.6%. Meanwhile, other streaming services had a combined 3.2% and – significantly – for the first time since The Gauge was launched in Poland in January, streaming usage overall declined. In other changes, compared to April linear television viewership increased by 0.3pp, accounting for 87.7% of the total TV viewership on TV. Pay-TV viewership (cable, satellite) increased, while terrestrial TV viewing declined.