Searching for results that directly apply to you in Google Search is a familiar gamble. Now, with the aid of generative AI, Google is starting to push more personal results with a new “Perspectives” filter. The idea is pretty simple. When searching for something through Google, users are often looking for results that are directly relatable, not necessarily general information. Oftentimes, a search results in tons of articles that can be helpful, but lack a personal touch, which can be disconnecting and ultimately disappointing. Using generative AI, Google is starting to shift what is displayed in Search results for users. Under a new “Perspectives” filter, Google Search results that originate from people with real-life experiences will appear as a priority, [...]
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