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13 Jul 2023

YouTube confirms ad blocker crackdown in testing, now on mobile too

YouTube ads have gotten way out of hand in recent years, but despite that, ads are still necessary to handle the costs of running the world’s largest video platform, and paying the millions of creators that make it all possible. Now, the company is confirming that it is actively testing blocking ad blockers on YouTube, and that seems to include on mobile devices, too. Last month a few users saw YouTube testing limited ad blocker blocking on YouTube.com. The test was referred to as an “experiment” by YouTube at the time, and of course, was met with harsh criticism from those using ad blockers. Over the past week or so, these tests seem to have expanded. That started with a [...]
12 Jul 2023

Addressable TV market to reach $87bn

The global addressable TV sector is currently worth $56 billion and is forecast to grow by over 50% to $87 billion by 2027. A report by Ampere Analysis, in partnership with GroupM Nexus’s addressable TV solution Finecast and Microsoft Advertising, has also found that: An average of a sixth of advertisers’ video advertising budgets are currently being spent with addressable TV service providers. This is as high as a fifth in mature markets like the US, with all major industry categories represented among addressable TV advertisers. Both B2B and B2C marketers are using addressable TV to support performance marketing and brand-building objectives, targeting specific audience segments or geographies. Brands are using addressable TV to extend campaign reach beyond broadcast TV. [...]
29 Jan 2023

Google TV

Google TV commence à afficher de la publicité sans rapport avec les contenus vidéo La rumeur prête à Apple l'intention d'afficher de la publicité dans Apple TV+. Dans les faits, c'est déjà le cas : les retransmissions des matchs de baseball le vendredi sont entrecoupées de réclames, et au-delà du seul service de streaming, on peut considérer que le nouveau carrousel qui prend tant de place en haut de la page d'accueil de l'app TV est aussi de la pub. Google TV, l'interface développée par le moteur de recherche pour les télés connectées et son Chromecast, donne peut-être une idée de ce à quoi pourrait ressembler l'application TV d'Apple, si d'aventure la Pomme voulait l'entrelarder de réclames. Depuis 2021, Google [...]