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01 Aug 2023

After videos and photos, TikTok now lets users share texts with others

TikTok became known as a social network focused on short videos. However, the platform has expanded its capabilities over the years by adding support for photos and Stories. But this time, TikTok’s latest move was completely unexpected. The platform announced on Monday that users can now share text, which diverges from the main purpose of the social network. TikTok is now investing in text content TikTok explains in a blog post that it’s now adding tools for users to create text-based posts as a way to let creators “share their ideas and express their creativity.” The platform explains that users have already been using text on TikTok in the comments section, captions, and even in video format. “Text is the [...]
28 Mar 2023

More than a quarter of streaming services are shared

12% of direct-to-consumer (D2C) streaming services in the United States are being paid for by someone outside of the immediate household. New consumer research from Leichtman Research Group found 86% of US households have at least one streaming video service from 15 top subscription video-on-demand and D2C services, and 50% of households have four or more D2C streaming video services. However, Leichtman found more evidence that a significant number of D2C subscriptions are used by viewers other than those who are paying directly for them. 68% of all DTC services are fully paid for and are not shared with others outside the household 27% of all DTC services are used in more than one household 13% of DTC services are [...]