Parks Associates: 63% of US internet households own a smart TV The proportion of US internet households that own a smart TV has risen by 25 percentage points since 2015. In its OTT Video Market Tracker, Parks Associates shows 63% of US internet households own a smart TV, up from 38% in 2015. It comes as companies such as Roku, which announced at CES it would manufacture its own line of smart TVs this year, move from dongles and sticks to displays and receivers. “Smart TVs are part of the modern home; this device will be a key element of an integrated whole-home entertainment vision going forward,” said Elizabeth Parks, President, Parks Associates. “New applications and integration are bringing together [...]
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