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OS TV

29 Jan 2023

Google

Google gains 10% TV OS European market share in three years Despite fragmentation, the TV OS market in Europe is strong and while currently dominated by Samsung's Tizen, LG's webOS and Google’s Android TV/Google TV new challengers are expected to add impetus in 2023 says research from Dataxis. The analysis noted that Google experienced the largest growth in 2022 and 2021 and the trend is expected to continue in 2023. But it adds that the market will not those ready to take the fight to the IT giant, in particular Roku which has yet to consolidate its position in the smart TV-only market outside North America. Dataxis noted that that the long-awaited expansion in Europe finally became a reality end [...]