Hybrid AVOD-SVOD to drive major video-on-demand platforms Showing that there is still plenty of growth left in a market in which many have said a plateau has been reached, global SVOD subscriptions are set to increase by 428 million between 2022 and 2028 to reach 1.76 billion says a study from Digital TV Research. According to the SVOD Forecasts Update report, Netflix will provide its hybrid AVOD-SVOD tier in 85 countries by 2028, with Disney+ in 91 countries, HBO in 55 and Paramount+ in 56. These include pan-regional services in Spanish-speaking Latin America and also in the Arabic-speaking countries. These four platforms collectively are projected to have 372 million hybrid AVOD-SVOD subscribers by 2028 – or 56% of their total [...]
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