The sports-first live streaming platform FuboTV has rebranded its consumer-facing products as Fubo. According to the company, the move reflects its emphasis on efficient growth. It adds that Fubo was the fastest-growing virtual MVPD in the fourth quarter 2022, achieving 251,000 net subscriber additions compared to a total of 371,000 additions amongst all reporting companies in the space. Fubo’s growing market share, coupled with its recent number one ranking in customer satisfaction among live TV streaming providers by J.D. Power, is a result of its commitment to delivering a premium customer experience. Commenting on the rebrand, David Gandler, co-founder and CEO, Fubo, said: “FuboTV has grown in size and scope, with multiple brands under our global umbrella, since we launched [...]
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