DAZN’s media rights strategy has fuelled continued growth and seen it become the 10th most-watched streaming video service in Spain for the first time. According to the latest Consumer research from Ampere Analysis. It is also in 11th place in Italy, where it holds exclusive rights to the majority of games for the flagship football league, Serie A. Excluding social media services, DAZN is actually the fifth most-watched service in Spain, behind only the three leading SVOD services and Movistar’s TV Everywhere service (and marginally ahead of national broadcaster RTVE’s free-to-access streaming service). The achievement is particularly noteworthy considering that DAZN is pay-to-access and a sport-specialist platform, which naturally limits its breadth of appeal compared to services that offer wider [...]