“Streaming wars” focus obscures existential change in entertainment The narrative in TV for the last five years has been when, not if, online surmounts traditional but Hub Entertainment Research’s latest Video Redefined study has indicated how much TV in all its forms is now more in competition with gaming, and social media. The new Video Redefined study was conducted among 1,900 US consumers age 13-74 in December 2022 and the standout finding centred around Gen Z viewers, showing how this cohort now have an entirely different definition of “entertainment”. Specifically, for decades, TV has been the focus of the entertainment ecosystem but for Gen Z consumers, it’s just one of several ways they spend their time. The study found that [...]
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