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07 Jun 2023

Streaming TV growth in Latin America driven by ad-supported viewing

Magnite, an independent omnichannel sell-side advertising company, has unveiled its latest research study, “The Rise of Ad-Supported Streaming: An In-Depth Look at How Ads Are Powering Streaming TV in LATAM.” The research finds that 75% of internet-connected TV viewers across Argentina, Brazil, Colombia and Mexico watch ad-supported streaming TV, which includes television content streamed on any device. As streaming reaches a new level of maturity in the LATAM market, the study finds that demand for ad-supported content is increasing. Among those who watch streaming TV, 83% are watching content with ads. Importantly, ad-supported streaming TV viewers are watching just as many hours of programming as ad-free viewers (15 hours) each week, showing that advertising does not negatively impact the viewers’ [...]

7 juin 2023
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22 Mar 2023

Operators keen to harness CPE

Operators Keen to Harness CPE with Intelligent Services and Applications for Future Growth Smarter Customer Premises Equipment (CPE) that drives an “à la carte” and differentiated service offering at the touch of a button will be essential for operators to secure new revenue opportunities and reverse declining ARPU, according to Broadband Forum Managing Director Ken Ko. With traditional revenue streams, such as fixed voice and IPTV, decreasing, Ko called for service providers to invest in devices with application intelligence built in to create an app-store-like experience for consumers. This will allow the industry to cater to multiple markets segments, such as teleworkers, e-health, security, home automation, and Augmented Reality / Virtual Reality, while maintaining fewer product SKUs in their deployments. [...]