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ATSC 3.0

21 Mar 2023

The future of TV is up in the air

Broadcasters are betting that antennas and modern DVRs will help them stay relevant. But a stalled transition to ATSC 3.0 and massive growth of linear streaming services could throw a wrench into those plans. Antenna television is back. In recent years, millions of cord-cutters have rediscovered antennas as a reliable way to watch broadcast networks like ABC, NBC, and FOX, all for free — and now, broadcasters are eager to get the rest of us hooked. They’ve been marching ahead with the deployment of ATSC 3.0, a next-generation broadcast format that supports 4K, HDR, Dolby Atmos audio, and even interactive apps over the air, no cable or streaming subscription required. A little over a year ago, one of the country’s [...]