Despite a global slowdown, and with homes in the established markets experiencing fatigue and major players starting to lose subscribers, the subscription video-on-demand (SVOD) market is still going strong in East Asia says research from Dataxis. The study points to an interest in premium content, with East Asian markets showing differentiated consumption habits high purchasing power, multiscreen content consumption and high connectivity rates that enable large-scale streaming. In Japan, the SVOD subscriber base was found to be growing strongly and is estimated to do so until 2027. ARPU is projected to start decreasing in 2025, thus enabling revenue growth until 2025. Growth is even more dynamic in South Korea, where both the 15 million and the 20 million subscribers’ milestones [...]
Understanding Behaviors Home – Services de la maison