Consumers spent a whopping A$50.5 billion globally on app downloads and in-app purchases during the first three months of 2023, the most shelled out in any three-month period on record. This is according to data.ai’s Q1 2023 Market Pulse Report, which shows iOS spend grew 4 per cent year-on-year, with spending inside Google Play grew 6 per cent. iOS is still far ahead, with A$32.3 billion spent, compared to Google Play’s A$18.2 billion. iOS accounts for 65 per cent of total app store outlay; the figure jumps to 71 per cent for non-gaming apps. In terms of categories, Games, Entertainment and Social were the largest categories by consumer spend. Fastest growing app categories were Video Players and Editors, House & [...]
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