Understanding Behaviors Home - Services de la maison
Home  •  Tag Archives
Browsing Tag

Amérique latine

07 Jun 2023

Streaming TV growth in Latin America driven by ad-supported viewing

Magnite, an independent omnichannel sell-side advertising company, has unveiled its latest research study, “The Rise of Ad-Supported Streaming: An In-Depth Look at How Ads Are Powering Streaming TV in LATAM.” The research finds that 75% of internet-connected TV viewers across Argentina, Brazil, Colombia and Mexico watch ad-supported streaming TV, which includes television content streamed on any device. As streaming reaches a new level of maturity in the LATAM market, the study finds that demand for ad-supported content is increasing. Among those who watch streaming TV, 83% are watching content with ads. Importantly, ad-supported streaming TV viewers are watching just as many hours of programming as ad-free viewers (15 hours) each week, showing that advertising does not negatively impact the viewers’ [...]
14 Mar 2023

AVOD

AVOD to match SVOD extra revenues in Latin America OTT TV episode and movie revenues for 19 Latin American countries are forecast to increase by $7 billion between 2022 and 2028 to reach $16 billion. According to the latest report from Digital TV Research, AVOD and SVOD will each add $3 billion over this period. Furthermore, SVOD will remain the region’s largest OTT revenue source, contributing $9.7 billion by 2028, or double the AVOD total. Brazil and Mexico combined will provide 64% of the region’s revenues in 2028, with the former adding $2.9 billion and latter $1.6 billion. Commenting on the findings of the report, Simon Murray, principal analyst at Digital TV Research, said: “Five platforms will account for two-thirds [...]