Amazon Prime – Understanding Behaviors Home

11 May 2023

Streaming gains importance for Amazon Prime, Walmart+ users

While free shipping of online purchases remains the most valuable feature for users of Amazon Prime and Walmart+, the streaming video services themselves are increasingly highly regarded in how retail membership bundle (RMB) users perceive value says analyst Aluma. ALuma 3May2023 The Role of Video in Retail Membership Bundles report showed Prime Video has become the second most-important feature of Amazon’s bundle, just ahead of Prime Day discounts. Aluma surveyed adults that purchase home video services for their households and that pay for at least one SVOD service regarding their use of Amazon Plus and Walmart+ memberships. Noting that since both services were first and foremost about online shopping, Aluma said it was highly likely that their members watched streaming [...]

20 Jan 2023

Warner Pass

New Warner Pass launches on Amazon Prime Video France Warner Bros. Discovery (WBD) and Prime Video are to create a new ‘Warner Pass’ that would bring together content from HBO and other outlets within the group to “bring together a unique collection of Warner Bros. Discovery’s popular and award-winning programming.” The service will be distributed exclusively on Amazon Prime Video Channels in France as part of an offer that brings together HBO and 12 other channels including Warner TV, Eurosport, Discovery Channel, Cartoon Network and CNN, and their on-demand services. On Wednesday it was confirmed WarnerTV, along with TCM Cinema, CNN, Cartoon Network, Boomerang, Boing and Toonami would be leaving Canal Plus, after the Vivendi-owned platform was unable to reach [...]