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21 Feb 2023

OTT

OTT revenues set to double in MENA region A study from Digital TV Research is predicting that over the top (OTT) TV episodes and films in the Middle East & North Africa will generate $5.69 billion in revenue by 2022, more or less double that totalled in 2022. Netflix arabic multiple device 31AUG2021 The Middle East and North Africa OTT TV and Video Forecasts report cited Turkey, Israel and Saudi Arabia as key territories, together accounting for 55% of the region’s revenues over the course of the next six years. Turkey is expected to account for 62% of revenues with Israel and Saudi on 11% and 10% respectively. The 13 Arabic-speaking countries will generate $2.4 7 billion in 2028, up [...]

21 Feb 2023

Africa

Africa to gain 9m SVOD subs Africa is forecast to have 15.57 million paying SVOD subscriptions by 2028, up from 6.15 million at the end of last year. According to the latest report from Digital TV Research, SVOD penetration rates will remain low despite this fast growth, with only 7% of TV households paying for at least one subscription by 2028. This will up from 4% at the end of 2022. Commenting on the findings of the report, Simon Murray, principal analyst at Digital TV Research, said: “Take-up is inhibited by low disposable incomes. Limited fixed broadband penetration also stifles growth, with few mobile operators offering OTT options. Not all global SVOD platforms will start in every African country – [...]