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28 Mar 2023

Le marché français du jeu vidéo en léger recul en 2022

Pour l'année 2022, le marché du jeu vidéo en France a généré un chiffre d'affaires de 5,5 milliards d'euros. Un chiffre légèrement en baisse par rapport à celui de 2021 qui atteignait 5,6 milliards d'euros. Toutefois, le premier trimestre 2023 laisse présager que le chiffre d'affaires du secteur devrait repartir à la hausse d'ici la fin de l'année. Les consoles de jeux ont généré moins d'argent, contrairement aux PC gaming D'après le bilan marché proposé par le Syndicat des éditeurs de logiciels de loisirs (SELL), l'année 2022 est la troisième meilleure de l'histoire du marché français du jeu vidéo malgré son très léger recul de 1,6 %. Les titres vidéoludiques ayant cartonné l'an dernier sont : FIFA 23, le jeu [...]
28 Mar 2023

Western European pay-TV now primarily OTT

Highlighting the continuous progression of over-the-top (OTT) services and its adoption by telcos, at the end of the third quarter 2022, OTT pay-TV and IPTV offers had crossed the 50% penetration mark of pay-TV subscriptions in Western Europe says Dataxis research. Furthermore, the study found that direct-to-consumer OTT now accounts for close to 60% of paying video in Western Europe as traditional premium satellite providers intensify their shift towards OTT. Dataxis noted that overall, historical pay-TV operators are increasingly turning away from traditional pay-TV offers to IP-based TV distribution. It calculates that in two years, the number of subscriptions to either IPTV or OTT has grown by almost 18% in Western Europe, while the other accesses have declined by 7.5%. [...]
28 Mar 2023

More than a quarter of streaming services are shared

12% of direct-to-consumer (D2C) streaming services in the United States are being paid for by someone outside of the immediate household. New consumer research from Leichtman Research Group found 86% of US households have at least one streaming video service from 15 top subscription video-on-demand and D2C services, and 50% of households have four or more D2C streaming video services. However, Leichtman found more evidence that a significant number of D2C subscriptions are used by viewers other than those who are paying directly for them. 68% of all DTC services are fully paid for and are not shared with others outside the household 27% of all DTC services are used in more than one household 13% of DTC services are [...]
27 Mar 2023

New streaming record in Poland

Streaming viewership on the TV screen is on the rise in Poland. In February, according to Nielsen’s The Gauge, viewers in the country spent an average of 16 minutes a day watching streaming content on TV (an increase of one minute from January). Streaming viewership reached a record 6.4% of total TV time, surpassing 6% of TV usage for the first time. Netflix and YouTube were the most popular streaming platforms. Together, they accounted for more than 50% of all streaming viewership on TV screens. Netflix remained the most popular streaming option, retaining a 1.8% share of total TV viewership. This was, however, an increase in the viewing figures within the “other streaming” category, which includes providers that have not [...]
21 Mar 2023

Netflix, Hulu, Disney+ head streaming users’ most essential services

Research from Aluma Insights has found that two-thirds of Netflix buyers view the service as fundamental to meeting household video needs, with only Hulu and Disney+ also having the majority of users considering the service essential instead of just nice to have. The data comes from a December 2022 survey of 1,947 US adult broadband users in charge of purchasing media services for their household and that watch SVOD services on TV. Aluma balanced the sample to represent SVOD viewers and their households. Noting that being indispensable has its advantages, Aluma added that the fact Netflix, Hulu, and Disney+ topped the essentials list was unsurprising and so was the finding that Epix Now was the least essential services. Yet it [...]
21 Mar 2023

Video services struggle for differentiation

Even though there is a crowded streaming marketplace with more providers and content competing for viewers’ awareness, time and money and despite a torrent of marketing, viewers don’t know what makes one brand different from another says Hub Entertainment Research. HUb SVOD source 10MARCH2023 The findings are from Hub’s 2023 Evolution of Video Branding report, based on a survey conducted in February 2023 among 2,400 US consumers with broadband, age 16-74, who watch at least 1 hour of TV per week. Fundamentally, the study found that even though all the major platforms have brand awareness above 90%, brand awareness and brand familiarity are two very different things. Viewers often have a hard time differentiating the brands of streaming services, and [...]
21 Mar 2023

Big fall in Western European pay-TV revenues

Western European pay-TV revenues are forecast to decline by nearly $5 billion, or 18%, between 2022 and 2028. As a result, according to the latest report by Digital TV Research, they will total $22 billion in five years’ time. It adds that the pay-TV subscriber count will drop by 7%, so revenues will fall faster – revealing lower TV ARPUs and less emphasis on TV from the operators. The reports also says that pay-TV revenues will fall in every country in the region except Malta between 2022 and 2028. The UK and France, for instance, will each decline by $1 billion. Commenting on the findings of the report, Simon Murray, principal analyst at Digital TV Research, said: “IPTV revenues overtook [...]
21 Mar 2023

Une étude démontre l’efficacité de la TV segmentée

Une étude démontre l’efficacité de la TV segmentée, selon le SNPTV et l'Af2m La TV segmentée, qui permet d'adresser des publicités différentes et personnalisées entre les différents foyers, ça marche ! Le SNPTV, réunissant l’ensemble des régies TV, et l’Af2M, l’association des opérateurs télécom, dressent un bilan de la TV segmentée, notamment en matière de ROI. 6 grandes campagnes d’annonceurs de la distribution, de la grande consommation à la restauration ont été analysés. Il en ressort une efficacité sur les achats avec des CA en hausse de +3% à +27%, sur le drive-to-store, un trafic de +11% sur les zones couvertes, sur le drive-to-web : + 11% sur des commandes sur les zones en surpression. « Avec ce produit, les [...]
14 Mar 2023

Les principaux générateurs de trafic Internet dans le monde

Un nouveau rapport de Sandvine montre quelles applications Web sont responsables de la plus grande partie du trafic Internet descendant (c’est-à-dire les flux reçus par les utilisateurs) dans le monde. Le fait que Netflix consomme le plus de mégaoctets avec 14,9 % confirme la popularité de la plateforme. Les services du streaming et de vidéos à la demande occupent la moitié des places de ce top 10 : YouTube n'est pas loin derrière Netflix avec 11,6 %. Disney+ est responsable de 4,5 % et Amazon Prime Video de 2,8 % du traffic Internet global. Les réseaux sociaux et les jeux vidéo représentent les autres catégories qui se démarquent, avec TikTok (3,9 %), Facebook (2,9 %), Playstation (3 %) et Xbox [...]
14 Mar 2023

Slump

Slump predicted for US video service spend Research from Ampere Analysis is warning that 2023 will become known as the year when per-household spending on subscription streaming (SVOD) services in the US could no longer compensate for the continued decline in pay-TV and spend on video begins to shrink. The study calculates that annual bills for video content peaked at $1,146 per household in the US in 2022 with a post-pandemic bounce-back in theatrical expenditure and an 18% year-on-year increase in SVOD outlay to $374 per household per year. However, Ampere says 2023 will see US SVOD revenue growth slowing, hindered by market maturity and economic pressures, and with the added impact of cord-cutting seeing yearly pay-TV investment per average [...]