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12 Jul 2023

GEN Z – portrait-robot d’une génération qui monte

Les « Zoomers » nés à l’aube des années 2000 sont en passe de prendre les manettes. Qui sont-ils, que font-ils et quelles sont leurs manière de consommer les média? SuperAwesome, une société d’Epic Games, vient de publier sa dernière étude “Gen Z’s Digital Discovery: Strategies for Brands to Connect”. Le rapport dresse un portrait détaillé de ces jeunes de 16/24 ans nés entre 1996 et 2010. Fortement influencés par les codes d’un monde 100% digital depuis leur naissance ils sont aussi confrontés à des enjeux climatiques et sociaux devenus plus pressants pour leur génération. Ils ont un sens des priorités aiguisé et accordent davantage d’importance à leur santé mentale et aux causes qu’ils défendent que les générations précédentes. SuperAwesome [...]
12 Jul 2023

Here’s Why Android users flocking to iOS face steep learning curve

In a tech landscape dominated by fierce debates between Android and iOS users, it is interesting to see what happens when users do the jump. PhoneArena reports that more Android users are making the leap to iOS than ever before, reaching the highest point in five years. However, this transition may not be as seamless as expected. A new report from smartphone comparison service Green Smartphones reveals that many first-time iOS users encounter a steep learning curve when adapting to Apple's operating system. Let's dive into the details. Android's Intuitive Interface One key aspect that sets Android apart from iOS is its user interface. According to data, many iOS users struggle with basic smartphone functions such as setting up voice [...]
12 Jul 2023

Addressable TV market to reach $87bn

The global addressable TV sector is currently worth $56 billion and is forecast to grow by over 50% to $87 billion by 2027. A report by Ampere Analysis, in partnership with GroupM Nexus’s addressable TV solution Finecast and Microsoft Advertising, has also found that: An average of a sixth of advertisers’ video advertising budgets are currently being spent with addressable TV service providers. This is as high as a fifth in mature markets like the US, with all major industry categories represented among addressable TV advertisers. Both B2B and B2C marketers are using addressable TV to support performance marketing and brand-building objectives, targeting specific audience segments or geographies. Brands are using addressable TV to extend campaign reach beyond broadcast TV. [...]
12 Jul 2023

Streaming continues to accelerate media and entertainment evolution

It is no surprise that the Media and Entertainment industry has been experiencing a wildly accelerated evolution and at the centre of this is the ever-growing expansion of streaming platforms, their catalogues, plans and revenue models says research from BB Media and DEG International. Data for the International Digital Entertainment: the Platforms & the Players report was collected through BB Media’s reports and services and covers subscription video-on-demand (SVOD), advertising video-on-demand (AVOD), EST, FAST, pay-TV and transaction video-on-demand (TVOD), up to and including Q1 2023. It outlines the industry’s evolution, penetration and value in different markets across the world, as well as the consumers’ engagement and preferences. In the competition for the largest streaming library, the UK takes the lead [...]
07 Jul 2023

YouTube overtakes Netflix in Poland

Netflix gave up its leading position to YouTube in streaming on TV in Poland in May. According to the latest findings of Nielsen’s The Gauge, the YouTube platform achieved a record share of 1.7% on TV in the entire Polish population, with Netflix slipping to 1.6%. Meanwhile, other streaming services had a combined 3.2% and – significantly – for the first time since The Gauge was launched in Poland in January, streaming usage overall declined. In other changes, compared to April linear television viewership increased by 0.3pp, accounting for 87.7% of the total TV viewership on TV. Pay-TV viewership (cable, satellite) increased, while terrestrial TV viewing declined.
07 Jul 2023

Total TV viewing falls but streaming rebounds in May 2023

After showing an unexpected fall of 2.1% in viewing time during April 2023, streaming has seen a pick up May with audiences drawing on a growing range of services to end with a 36.4% share of all TV viewing says the latest Nielsen’s Gauge research. The research firm attributed some of the increases in its May 2023 study to a change in study methodology change that credits the viewing of streaming originals via cable set-top boxes to the streaming category in order to more fully capture streaming usage. Approximately half of the 2.5% increase in monthly usage reflected this viewing behaviour. In addition, the May 2023 study also saw the Roku Channel become the latest service to obtain stand-alone coverage, [...]
07 Jul 2023

Streaming overload: over half of Americans think there are too many services

Do you watch all your TV and movies on Netflix now instead of hitting up a Blockbuster? Turn on Hulu instead of flipping to ABC? Watch HBO through Max? And does it all feel a bit … much? You’re not alone—54% of Americans think there are too many streaming services. Add to that frustration the recent password-sharing crackdown from Netflix, price hikes from Disney+, and consolidation with Max, and you’ve got a recipe for streaming overload. Americans are fed up trying to find their favorite shows in the Wild West of streaming when everything used to be so easily available. So what’s next? We surveyed 1,000 Americans to find out what they want to see from streaming services moving forward [...]
07 Jul 2023

Seul un tiers des Français fait confiance aux recommandations produit des influenceurs

Alors que l'Assemblée Nationale vient d’adopter un projet de loi visant à réglementer les activités des influenceurs, les zOOms de l’Observatoire Cetelem, accompagnés par Harris Interactive, s’intéressent à l’image qu’ont les Français des influenceurs et à leurs impacts sur la société et les modes de consommation. 61% des Français considèrent, en effet, que les réseaux sociaux exercent une forte influence sur la société, un chiffre qui atteint les 71% chez les 15-24 ans. Et 70% des Français ont une mauvaise image des influenceurs. Une minorité de Français (30%) indiquent faire confiance aux recommandations produit des influenceurs dans le cadre d’un partenariat avec une marque. Pourtant, 1 personne sur 3 (34%) affirme avoir déjà découvert un produit grâce à un influenceur, [...]
07 Jul 2023

Les Français dépensent toujours plus pour leurs abonnements à des services culturels

On a beau ne pas trop les apprécier en règle générale, les abonnements font désormais partie de nos vies… et de nos portemonnaies ! Une étude BearingPoint relayée par Les Echos montre que 8 Français sur 10 souscrivent à au moins un service culturel en ligne, en dehors des services de télévision compris avec les box internet. Parmi les principaux abonnements détenus, Netflix et Prime Video sont en tête, suivis par Disney+ et Canal+. Pas trace d'Apple Music ni d'Apple TV+ dans l'étude. En moyenne, les personnes interrogées sont à la tête de 3,1 abonnements. Il y a des différences en fonction de l'âge, par exemple le nombre moyen d'abonnements à des services payants passe à 4,2 dans la catégorie [...]