Etudes – Page 10 – Understanding Behaviors Home

29 Jan 2023

Streaming TV

Streaming TV ads twice as favourable than on traditional TV As marketers battle to stand out in the shift to streaming, a study from MAGNA Media Trials and Roku has found that brands that use “innovative” streaming TV ads drive 78% greater search intent compared with traditional TV ads. ROKu magna 20Jan2023 The Beyond the :30 on Streaming TV report examines how marketers can make streaming TV ad experiences more engaging and impactful. Three new “Beyond the :30” video ad formats were tested: Thematic Tagged Vignette, a 30-second animated ad where a brand celebrates streaming; Roku Original Vignette where a brand references the Roku Original show being streamed, and Watch Alongs, ad breaks where a brand sponsors discussion about the [...]

20 Jan 2023

More life

More life than industry expects in streaming players A study from Hub Entertainment Research is casting doubt on the received wisdom of those forecasting a quick death for streaming media players (SMPs) in the face of the current generation of smart TVs, suggesting consumers don’t see it the same way. Hub’s research observed that 44% of US TV homes have both a smart TV and an SMP, more than those that have only a smart TV (25%) or only an SMP (14%). When it counted SMPs attached to smart TVs, well over half of smart TVs (57%) are reported to have an SMP attached to it. Looking at reasons to explain the trend, Hub suggested that consumers outside the media [...]

20 Jan 2023

Parks Associates

Parks Associates: 63% of US internet households own a smart TV The proportion of US internet households that own a smart TV has risen by 25 percentage points since 2015. In its OTT Video Market Tracker, Parks Associates shows 63% of US internet households own a smart TV, up from 38% in 2015. It comes as companies such as Roku, which announced at CES it would manufacture its own line of smart TVs this year, move from dongles and sticks to displays and receivers. “Smart TVs are part of the modern home; this device will be a key element of an integrated whole-home entertainment vision going forward,” said Elizabeth Parks, President, Parks Associates. “New applications and integration are bringing together [...]

13 Jan 2023

Streaming wars

“Streaming wars” focus obscures existential change in entertainment The narrative in TV for the last five years has been when, not if, online surmounts traditional but Hub Entertainment Research’s latest Video Redefined study has indicated how much TV in all its forms is now more in competition with gaming, and social media. The new Video Redefined study was conducted among 1,900 US consumers age 13-74 in December 2022 and the standout finding centred around Gen Z viewers, showing how this cohort now have an entirely different definition of “entertainment”. Specifically, for decades, TV has been the focus of the entertainment ecosystem but for Gen Z consumers, it’s just one of several ways they spend their time. The study found that [...]

13 Jan 2023

Google TV, Hisense, Sony

Google TV, Hisense, Sony to work on TV energy efficiency in US, Canada. The Consumer Technology Association (CTA) has signed a voluntary agreement aimed at significantly improving the energy efficiency of TVs sold in the US and Canada. Other signatories include the Natural Resources Defense Council (NRDC), the American Council for an Energy-Efficient Economy (ACEEE) and companies Google TV, Hisense and Sony. More TV manufacturers are expected to join the initiative over the coming weeks. Source telecompaper (pour les abonnés)

13 Jan 2023

Social Ads

Social Ads : les meilleures pratiques et les tendances à suivre en 2023 ! Les réseaux sociaux offrent aux annonceurs des opportunités intéressantes pour promouvoir leurs produits et services auprès d’une audience ciblée. Dans son dernier livre blanc, Ad4Screen vous dévoile comment créer des campagnes Social Ads optimisées et fait le point sur les grandes tendances du secteur. 4,5 Milliards. Il s’agit du nombre de personnes présentes sur les réseaux sociaux. 99 % d’entre elles s’y connectent depuis leur smartphone. Autant dire qu’une entreprise a tout à gagner à investir ces plateformes. Pour cela, il convient de mettre en place une stratégie Social Ads bien ficelée. Cela demande de s’intéresser aux grandes évolutions des réseaux sociaux en matière de formats [...]

06 Jan 2023

Baisse de la durée d’écoute du média TV en 2022

Médiamétrie a dévoilé le 2 janvier les résultats de l'audience TV en 2022. TF1, toujours leader, perd 1 point de PDA tandis que les chaîne d'info continuent à gagner des téléspectateurs. Même si elle reste élevée, la durée d'écoute quotidienne de la télévision passe sous la barre des 3h30, selon l'étude Médiamat de l'institut d'étude Médiamétrie. En effet, les individus de 4 ans et + se sont connectés à leur écran en moyenne 3h26 par jour, contre 3h41 en 2021 et 3h58 en 2020. Ce sont les 50 ans et + qui sont les plus gros consommateurs avec une durée d'écoute de 5h23 et une moyenne à 3h47 pour les 15 ans et +. Les CSP + se situant à [...]

06 Jan 2023

Expert social media marketing predictions for 2023

Experts share their predictions for social media and what trends marketers should watch out for in 2023. Social media usage is steadily growing, and we don’t see it slowing down anytime soon. In 2021, over 4.26 billion people used social media worldwide. This figure is projected to increase to almost 6 billion in 2027. With emerging technologies, never-ending feature updates, and ever-changing consumer behavior, digital marketers are constantly on their toes, anticipating what’s coming next. The saying, knowing is half the battle, has never been more true. That’s why we’ve reached out to the thought leaders in the social media sphere and asked what trends we can expect to see making waves in 2023. From the rapid rise of short-form [...]

09 Dec 2022

Hybrid AVOD-SVOD

Hybrid AVOD-SVOD to drive major video-on-demand platforms Showing that there is still plenty of growth left in a market in which many have said a plateau has been reached, global SVOD subscriptions are set to increase by 428 million between 2022 and 2028 to reach 1.76 billion says a study from Digital TV Research. According to the SVOD Forecasts Update report, Netflix will provide its hybrid AVOD-SVOD tier in 85 countries by 2028, with Disney+ in 91 countries, HBO in 55 and Paramount+ in 56. These include pan-regional services in Spanish-speaking Latin America and also in the Arabic-speaking countries. These four platforms collectively are projected to have 372 million hybrid AVOD-SVOD subscribers by 2028 – or 56% of their total [...]

09 Dec 2022

Marché TV 2022

Samsung toujours archi‑leader et Top 5 à découvrir Alors que le marché TV 2022 est toujours attendu en déclin (cf. notre actualité Marché TV 2022, de la décroissance au déclin), Samsung conforte sa place de leader. Selon le cabinet d'analyses et d'études de marché Omdia, le chiffre d'affaires du marché TV a atteint pour le troisième trimestre 2022 72,39 milliards de dollars, en baisse de 12,7% par rapport aux 82,93 milliards de dollars générés pour la même période l'an dernier. En volume, les ventes pour les trois premiers trimestres 2022 ont enregistré 143 millions d'unités, en décroissance de 4,4% en comparaison de la même période l'année dernière. Marché TV 2022, le Top 5 En regardant les chiffres de plus près, [...]