Warner Bros. Discovery
Warner Bros. Discovery, Viacom18 ink content partnership for India
In a move that the firms say represents a significant step forward for them both as they seek to deliver unrivalled world-class content to audiences, Warner Bros. Discovery and Viacom18 have embarked upon a new multi-year partnership spanning thousands of hours of TV series and films
Max jb perrette 13April2023
The deal, which includes exclusive content rights across digital and linear, will see JioCinema become India’s new streaming home of HBO, Max Original and Warner Bros. content starting in May 2023. It will also see Viacom18 offer an content slate to its users in India across linear channels and the JioCinema streaming service. HBO Original, Max Original and Warner Bros. Television series are set to premiere on JioCinema on the same day as the US.
Individual content pieces include current and future seasons of HBO series such as House of The Dragon, The Last of Us, Succession and The White Lotus, and returning seasons of True Detective: Night Country, Euphoria, Winning Time: The Rise of the Lakers Dynasty and Perry Mason. Also featured are highly anticipated HBO Original series including The Idol, White House Plumbers, The Sympathizer and The Regime. In addition, HBO’s esteemed series and documentaries, including Game of Thrones, Sex & The City, Big Little Lies, Chernobyl and Veep, will be available for users.
Also also part of the offering are Max Original series including, And Just Like That…, Peacemaker and The Flight Attendant, highly anticipated premieres such as Dune: The Sisterhood, The Batman spinoff The Penguin, and Duster, from J.J. Abrams and LaToya Morgan, as well as Warner Bros. Television series like East New York and Gotham Knightsare.
Future Warner Bros. blockbuster movies and a vast film library including the Harry Potter, Lord of the Rings and DC Universe movies, as well kids’ animation titles like Dexter’s Laboratory and Tom and Jerry Kids will also be available on JioCinema.
Explaining the reasons for the deal, Clement Schwebig, president, India, Southeast Asia, and Korea, Warner Bros. Discovery, said: “Warner Bros. Discovery’s brands are incredibly popular across India, and we are pleased to partner with Viacom18 to bring our premium HBO, Max Original and Warner Bros. content to local fans. This new agreement demonstrates our commitment to South Asia as we seek to entertain audiences across more platforms, and further strengthens the scale of our regional business as a whole.”
“JioCinema has become the biggest platform for live sports. We are now on a mission to build the most magnetic destination for entertainment for all Indians,” added Ferzad Palia, head of SVOD & international business, Viacom18. “The strategic partnership with Warner Bros. Discovery is a big milestone in our journey to offer the best of Hollywood content to our elite consumers. We believe that Warner Bros. Discovery sets the global standards for premium content and this partnership allows us to create the best and the most comprehensive destination for our users.”
