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Amazon-built TVs launch in the UK and Germany

Amazon has expanded its range of TV sets with three new models added to its Fire TV Omni QLED Series.

The sets combine the Fire TV interface and the Alexa digital assistant.

Amazon is also making the Fire TV 2-Series available in the United Kingdom, Germany, and Mexico for the first time.

“We continue to hear from customers that most smart TVs just aren’t all that smart – and they’re turning to Fire TV to deliver a truly intelligent and intuitive TV experience,” said Daniel Rausch, vice president of Amazon Entertainment Devices and Services. “When customers love something, we double down. We’re excited to not only bring our Fire TV Ambient Experience to more rooms of the home with multiple new screen sizes of the Omni QLED Series, but also to enable customers to get a Fire TV smart TV for as low as $199.99 with the new 2-Series. We can’t wait to hear what customers think.”

The popular Fire TV Omni QLED Series will now be available in three new sizes: 43-inch, 50-inch, and 55-inch.

The Omni QLED features a 4K Quantum Dot Technology (QLED) display, plus support for both Dolby Vision IQ and HDR10+ Adaptive providing an immersive, cinematic experience. The line-up also features built-in far-field technology, enabling customers to find apps, discover shows, manage playback, and control the Ambient Experience hands-free with Alexa from anywhere in the room.

The all-new Fire TV 2-Series features smaller 32-inch and 40-inch sizes, designed for all rooms and sizes like the family room, kitchen, or bedroom.

Fire TV has sold over 200 million devices globally across its family of streaming media players and smart TVs.