AVOD
AVOD to drive North America OTT growth
North American OTT TV episode and movie revenues are forecast to reach $107 billion in 2028.
This, according to the latest report from Digital TV Research, will be up from last year’s total of $74 billion. The US will contribute $30 billion from the $33 billion additional revenues, with Canada supplying the rest.
Most of the region’s growth will come from AVOD, with North American AVOD revenues increasing by $27 billion to $43 billion.
Commenting on the findings of the report, Simon Murray, principal analyst at Digital TV Research, said: “North American SVOD revenues will increase by only $6 billion between 2022 and 2028 to $58 billion. There will be a notable slowdown from 2023 mainly due to Netflix’s hybrid AVOD-SVOD tier lowering its ARPUs”.
