Norwegians paying more than ever for TV and streaming
The average amount paid by Norwegian households for TV and streaming content has risen to a record NOK 602 per month, according to a new report from the Nordic consultancy Mediavision.
The figure represents an increase of 3% on the same period last year. Mediavision says the increase can be attributed to an insatiable demand for SVOD services, rather than general price increases. As in other parts of the Nordic region, operator packages or bundles, are helping to increase demand.
Across the Nordic region, Norway holds the record for the average number of SVOD subscriptions per household.
“Households’ appetite for media, and in particular streaming, remains high”, says Fredrik Liljeqvist, senior analyst at Mediavision. “We see this in all the Nordic countries, but households in Norway remain at the top. It is also important to point out that the growth in spend is the result of a higher demand from more households and for more services, so not driven by increased prices (yet).”
Mediavision’s analysis of the Norwegian media market shows no let up with a forecast of continued growth over the next 12 months.
In all 70% of Norwegian households have a paid streaming service today and, on average, a streaming household pays for 2.6 services. Netflix has the most customers, followed by TV2 Play.
