11 mai 2023 – Page 2 – Understanding Behaviors Home

11 May 2023

The future of streaming is ads

The big-name streaming services had a really good run. The likes of Netflix, Hulu, HBO Max, Disney Plus, Apple TV Plus, and all the other Pluses have spent the last decade upending the way we make and consume movies and shows and changing the whole business of Hollywood in the process. For a few (or not so few) bucks a month, more entertainment than ever is now at our fingertips. But it seems the streaming revolution has hit a bit of a wall. Most services are growing more slowly now that they’ve reached most of their possible audience. The tens of billions they’re spending on content annually seem to be producing diminishing returns. Investors are no longer sure streaming is [...]

11 May 2023

Canal+ launches Czech/Slovak streaming platform

Canal+ Group has reinforced its presence in the Czech Republic and Slovakia by launching a new streaming platform under the Canal+ brand. After the introduction of the Canal+ Sport channel in August 2022 to host the exclusive rights of English Premier League matches and Canal+ Action just recently in the two countries, Canal+ is now offering content within its digital platform, mixing European films and series, international blockbusters, local productions, or content related to the Premier League. The service will also offer access to seven linear channels produced by Canal+ (including Canal+ Sport), thus positioning itself as a unique offer mixing linear content and SVOD, and a strong alternative to the pay-TV offers already available on the Czech and Slovak [...]