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10 mai 2023

10 May 2023

Addressable TV advertising generating greater long-term growth

Brands that invest in ads for broad-beam attention are more likely to achieve longer-lasting business results among addressable TV audience, says research released by GroupM-owned TV technology provider Finecast. The Addressable//Advantage study is the latest in a series of research reports underwritten by Finecast, which is looking to offer enhanced education and performance in addressable TV. The study outlined how addressable TV advertising has a direct impact on how consumers ‘feel’ and outlines important factors for maximising attention for greater business effects. The research was conducted in The research, conducted in collaboration with System1 – a provider of advertising effectiveness solutions – and involved more than 13,000 TV viewers in four countries. Fundamentally it showed that TV ads elicit more [...]
10 May 2023

Global AVOD to grow by $50bn

Global AVOD revenues for TV series and movies will reach $91 billion in 2028. This, according to the latest report from Digital TV Research, will be up from $41 billion in 2022. It adds that the US will contribute 41% to the 2028 total, adding $20 billion between 2022 and 2028. The report goes on to say that by 2028 nine platforms will generate AVOD revenues in excess of $3 billion, including five global, three from the US and one from China. The market will remain fragmented. Commenting on the findings of the report, Simon Murray, principal analyst at Digital TV Research, said: “Disney+ will be the AVOD winner, with $11.4 billion by 2028. Disney+ is expected to follow its [...]
10 May 2023

Bouygues Telecom propose l’expérience du Live Shopping sur TV à ses clients

Bouygues Telecom annonce le déploiement de son application B-Live shopping. Les utilisateurs peuvent désormais accéder, directement depuis l'interface de leurs box, à des sessions de ventes en ligne et animées de grandes marques. Une première en Europe. Selon la Fevad, le live shopping représentera 20 % de l'e-commerce d'ici à 2026. Face à cette évolution des habitudes d'achat et en accord avec sa stratégie d'innovation, Bouygues Telecom a développé l'application B-Live Shopping qui propose à 270 000 de ses clients Bbox des sessions de ventes en ligne animée de grandes marques telles que Monoprix, la Redoute ou encore Decathlon. Ils peuvent y accéder directement depuis l'interface de leur box. Une première en Europe, rendue possible grâce à son partenaire Skeepers, [...]
10 May 2023

myCanal ne lésine pas sur la qualité pour les contenus d’Apple TV+

Depuis hier, les abonnés Canal+ peuvent accéder au catalogue d’Apple TV+ directement depuis l’app myCanal, sans surcoût. Une bonne nouvelle pour économiser l’abonnement au service d’Apple ? Il restait malgré tout un motif d’inquiétude sur la qualité du contenu diffusé par l’app française. Apple a mis le paquet sur le plan technique pour offrir une image et un son excellents et on pouvait se demander si myCanal allait respecter ces exigences. Bonne nouvelle, il semble bien que le groupe Canal n’a pas triché avec la qualité des vidéos. Ultra-K.fr a testé le même contenu Apple TV+ dans l’app TV d’Apple et dans myCanal et la qualité est identique. On a bien une image 4K en Dolby Vision dans les deux [...]
10 May 2023

Aqara FP2 presence sensor review

The only HomeKit occupancy sensor Aqara has brought the first occupancy sensor that works with Apple Home to market that can easily trigger automations based on whether or not someone is in the room. Here's how it works and whether or not it is worth the money. Smart home automations can be triggered by a variety of circumstances. Time, location, the sun, a door opening, a button getting pressed, or when someone comes into the room. This is commonly accomplished via motion sensors, but their temperamental sensing makes them unideal for many rooms in the home. Aqara's FP2 sensor aims to fix that. An interesting design The Aqara FP2 is very interesting in its design. It has the face of [...]
10 May 2023

Home sustainability cheat Sheet

Home sustainability cheat sheet: How to make your home more eco-friendly We've accumulated energy-saving tips that can lower your environmental footprint. This weekend we're celebrating Earth Day, and what better time to think about making some small, sustainable changes around your home? Besides being good for the environment, cutting down on your energy usage and going green at home often has the added benefit of saving you money, too. Over the years, CNET's staff has written many articles providing extensive advice on green and solar energy, how to save that energy and how you can take steps to help reduce your environmental impact. We've compiled a cheat sheet full of our expert advice on all these topics, to help answer [...]
10 May 2023

How Spotify is analysing and visualising its data to manage the streams?

Spotify is one of the most popular music streaming platforms in the world, with millions of daily active users. The platform hosts a vast amount of music tracks, podcasts, and radio stations, which users can access anywhere and anytime. To make its service more engaging and user-friendly, Spotify leverages advanced technologies to visualize its data, manage all streams, and provide users with an uninterrupted listening experience. Spotify has employed various data visualization techniques to provide insights into user behavior and preferences. The company uses big data analytics to monitor how users interact with its platform, track the popularity of songs, analyze user-generated data, and identify new trends. These data insights enable Spotify to tailor its music recommendations and enhance the [...]
10 May 2023

Peacock loses $704 million

Peacock Loses $704 Million, Reaches 22 Million Subscribers Days after Comcast fired NBCUniversal’s Jeff Shell, the company held its first-quarter earnings call, addressing the former CEO’s departure and Peacock’s growing losses. Brian Roberts, chairman of NBCU’s parent company, didn’t shy away from the Shell news, telling investors Thursday morning that the firing was “obviously a tough moment” for the organization. As a result, Comcast president Mike Cavanagh will step in as head of NBCUniversal for the time being. Regarding Peacock, the streamer grew its subscriber base to nearly 22 million, adding 2 million during the quarter as Comcast continues to lean into a dual-revenue model. The 2 million additions are down from the 5 million it added to end 2022. [...]
10 May 2023

Warner Bros. Discovery

Warner Bros. Discovery, Viacom18 ink content partnership for India In a move that the firms say represents a significant step forward for them both as they seek to deliver unrivalled world-class content to audiences, Warner Bros. Discovery and Viacom18 have embarked upon a new multi-year partnership spanning thousands of hours of TV series and films Max jb perrette 13April2023 The deal, which includes exclusive content rights across digital and linear, will see JioCinema become India's new streaming home of HBO, Max Original and Warner Bros. content starting in May 2023. It will also see Viacom18 offer an content slate to its users in India across linear channels and the JioCinema streaming service. HBO Original, Max Original and Warner Bros. Television [...]
10 May 2023

Walmart’s messy Google TV launch continues

Walmart’s messy Google TV launch continues, with shipping now available for some It’s been two weeks since Walmart’s new Google TV streaming device first surfaced, and with devices on shelves and many able to buy it already, the company has still remained silent on a formal launch. Now, shipping for Walmart’s Google TV is finally available, but it’s a bit hit or miss depending on your location. Over the past several days, Walmart’s website has gone back and forth constantly between allowing or blocking the sale of its new Onn-branded Google TV streamer. Sometimes it could be added to your cart, while other times, it said it was only available in-store. As spotted by CordCuttersNews today, the device appears to [...]