New streaming record in Poland
Streaming viewership on the TV screen is on the rise in Poland.
In February, according to Nielsen’s The Gauge, viewers in the country spent an average of 16 minutes a day watching streaming content on TV (an increase of one minute from January). Streaming viewership reached a record 6.4% of total TV time, surpassing 6% of TV usage for the first time.
Netflix and YouTube were the most popular streaming platforms. Together, they accounted for more than 50% of all streaming viewership on TV screens. Netflix remained the most popular streaming option, retaining a 1.8% share of total TV viewership.
This was, however, an increase in the viewing figures within the “other streaming” category, which includes providers that have not yet obtained a 1% share of TV usage (these services include HBO Max, Disney+, Viaplay, and SkyShowtime, which premiered on the Polish market in February 2023).
None of these services alone captured 0.5% of total TV viewership, but the rise in their aggregate usage from 2.7% to 3.2% in February resulted in an overall increase in the streaming share. YouTube’s share also increased (from 1.3% in January to 1.5% in February).
