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21 mars 2023

21 Mar 2023

Netflix, Hulu, Disney+ head streaming users’ most essential services

Research from Aluma Insights has found that two-thirds of Netflix buyers view the service as fundamental to meeting household video needs, with only Hulu and Disney+ also having the majority of users considering the service essential instead of just nice to have. The data comes from a December 2022 survey of 1,947 US adult broadband users in charge of purchasing media services for their household and that watch SVOD services on TV. Aluma balanced the sample to represent SVOD viewers and their households. Noting that being indispensable has its advantages, Aluma added that the fact Netflix, Hulu, and Disney+ topped the essentials list was unsurprising and so was the finding that Epix Now was the least essential services. Yet it [...]
21 Mar 2023

Video services struggle for differentiation

Even though there is a crowded streaming marketplace with more providers and content competing for viewers’ awareness, time and money and despite a torrent of marketing, viewers don’t know what makes one brand different from another says Hub Entertainment Research. HUb SVOD source 10MARCH2023 The findings are from Hub’s 2023 Evolution of Video Branding report, based on a survey conducted in February 2023 among 2,400 US consumers with broadband, age 16-74, who watch at least 1 hour of TV per week. Fundamentally, the study found that even though all the major platforms have brand awareness above 90%, brand awareness and brand familiarity are two very different things. Viewers often have a hard time differentiating the brands of streaming services, and [...]
21 Mar 2023

Big fall in Western European pay-TV revenues

Western European pay-TV revenues are forecast to decline by nearly $5 billion, or 18%, between 2022 and 2028. As a result, according to the latest report by Digital TV Research, they will total $22 billion in five years’ time. It adds that the pay-TV subscriber count will drop by 7%, so revenues will fall faster – revealing lower TV ARPUs and less emphasis on TV from the operators. The reports also says that pay-TV revenues will fall in every country in the region except Malta between 2022 and 2028. The UK and France, for instance, will each decline by $1 billion. Commenting on the findings of the report, Simon Murray, principal analyst at Digital TV Research, said: “IPTV revenues overtook [...]
21 Mar 2023

Une étude démontre l’efficacité de la TV segmentée

Une étude démontre l’efficacité de la TV segmentée, selon le SNPTV et l'Af2m La TV segmentée, qui permet d'adresser des publicités différentes et personnalisées entre les différents foyers, ça marche ! Le SNPTV, réunissant l’ensemble des régies TV, et l’Af2M, l’association des opérateurs télécom, dressent un bilan de la TV segmentée, notamment en matière de ROI. 6 grandes campagnes d’annonceurs de la distribution, de la grande consommation à la restauration ont été analysés. Il en ressort une efficacité sur les achats avec des CA en hausse de +3% à +27%, sur le drive-to-store, un trafic de +11% sur les zones couvertes, sur le drive-to-web : + 11% sur des commandes sur les zones en surpression. « Avec ce produit, les [...]
21 Mar 2023

Sky Deutschland switches more SD channels to HD

German pay-TV operator Sky Deutschland will continue the SD switch-off of TV channels in favour of HD-only distribution on March 22, 2023. The switchover, which will take place automatically and at no extra cost to subscribers, will affect 27 channels from the Sky Cinema, Sky Sport and Sky Fußball Bundesliga brands: Sky Cinema: Sky Cinema Premieres SD, Sky Cinema Premieres +24 SD, Sky Cinema Best Of SD, Sky Cinema Action SD and Sky Cinema Family SD. Sky Sport: Sky Sport 1 SD, Sky Sport 2 SD, Sky Sport 3 SD, Sky Sport 4 SD, Sky Sport 5 SD, Sky Sport 6 SD, Sky Sport 7 SD, Sky Sport 8 SD, Sky Sport 9 SD, Sky Sport Tennis SD and Sky [...]
21 Mar 2023

Google TV homescreen redesign

Google TV homescreen redesign rolling out with new Quick Settings on Chromecast A Google TV homescreen revamp was announced at the end of February, and it’s now rolling out with new Quick Settings in tow. 9to5Google has a rebooted newsletter that highlights the biggest Google stories with added commentary and other tidbits. Sign up here! The Google TV homescreen now starts with your profile picture in the top-left corner of the screen. It acts as a quick account switcher when clicked. You then get the For you tab that incorporates what appeared in Movies and Shows. This is followed by Live, Apps, and Library. Search (which now lacks Assistant branding) and Settings, as well as a Google TV logo, appear [...]
21 Mar 2023

Android TV seems to be adding support for some form of user profiles

Google TV has taken over for Android TV, but it seems the company isn’t fully leaving behind the old experience just yet, as it appears to be rolling out some form of user profiles to some users. The original Android TV experience has gone by the wayside a bit in recent months, with more and more devices launching with Google TV instead as it takes over for the consumer experience, just as Google intended. But in the first major update in several months, Google appears to be rolling out support for profiles on Android TV, specifically on the Android TV “Discover” homescreen design. The feature was spotted by two users on the r/AndroidTV subreddit, with a profile switcher icon appearing [...]
21 Mar 2023

YouTube TV is testing “Multiview” during March Madness

YouTube TV said last year that it was working on a multiview mode that would allow you to watch multiple channels at the same time. Now, that feature is available in a testing phase for March Madness. The company says that some “members have early access to this feature in the first round”. The feature is pretty straightforward, allowing you to watch four games in a 2×2 grid. This is pretty cool to have for the NCAA Tournament, which officially gets underway today with the first two games in the first four round. Currently, you’ll be able to select your desired viewing experience from the “Top Picks for you” carousel. But it’s important to note that during this preview, YouTube [...]
21 Mar 2023

Millennials seemingly play games more than any other generation

Gaming is a hobby and a passion for all types of people of all ages across the globe, but time spent gaming is not split up equally amongst different age groups, with groups like millennials spending more time playing games than any other generation. This is according to a recent survey conducted by the ExpressVPN Gaming Team, who surveyed gamers from ages 16 – 55. The survey responses also included 1,000 different people from the US and 1,000 from the UK. And based on the feedback, it seems millennials (people in the age range of late 20s to early 40s) are more likely to play games for longer periods of time on a consistent basis. Data from the survey respondents [...]
21 Mar 2023

Matter

Belkin va prendre son temps pour passer à Matter Si la version finale 1.0 de Matter a été officiellement lancée en octobre 2022, les produits compatibles ne courent pas encore les rues, et certains constructeurs se demandent si cette transition va réellement être bénéfique pour eux. COUP DE FREIN SUR LA TRANSITION VERS MATTER CHEZ BELKIN Alors que Wemo, la branche domotique de Belkin avait dévoilé ses plans pour effectuer une transition vers Matter pour un certain nombre de ses produits, il semblerait que le développement de ces appareils compatibles avec la nouvelle norme soit désormais à l'arrêt. C'est en tout cas ce qu'indique Jen Wei, Vice Président des communications mondiales et du développement de l'entreprise chez Belkin indique au [...]