Zattoo
Zattoo launches FAST movie channel Netzkino
TV streaming provider Zattoo has launched its first own FAST channel: Netzkino shows movies from the genres romance, comedy, action, thriller and horror.
For the free, ad-supported streaming channel, Zattoo uses content from German provider Netzkino, a Plaion Pictures brand, that is already available in the on-demand area, to which more than 20 new titles are added every month.
Following wedo movies, wedo big stories and Beauty TV, Netzkino is the fourth FAST channel on the Zattoo platform.
“FAST channels are one of this year’s big streaming trends. Their great popularity shows that linear television continually manages to adapt to changing usage needs. With our first very own FAST channel, we are expanding our linear offer for our users with the help of our long-term partner Netzkino and giving them the opportunity to constantly discover new content,” said Constanze Gilles, General Manager Direct-to-Consumer at Zattoo.
Zattoo users can find Netzkino in their channel list. The content can be paused at any time, started again from the beginning, recorded, or replayed for up to seven days. The channel is available to all subscribers of premium packages and to the users of the ad-supported free model in Germany, Austria and Switzerland.
With content provided by Netzkino, Zattoo handles the programming of the Netzkino FAST channel. Advertising breaks are placed between the content or during an ongoing broadcast. Zattoo is also responsible for the marketing of the ad slots, using its own Dynamic Ad Substitution technology.
“At Zattoo, we will focus on expanding FAST channels in 2023, and we plan to add around 30 more channels to our portfolio. By doing this, we are expanding our overall proposition with a wide variety of content and offer advertisers additional attractive advertising space in the environment of a very streaming-savvy target group,” said Oliver Knappmann, Chief Advertising Officer at Zattoo. “In total, we expect the monthly bookable video inventories on connected TVs (CTV) to show a net increase in the triple-digit millions.”
