Linear TV dominates in Poland Nielsen data shows that linear TV viewership still dominates on a TV set in Poland, with streaming’s share at under 6%. According to Nielsen, it has released The Gauge: Poland for the first time. This new audience measurement report, which was created using methodologies conceptually similar to The Gauge in the US, will provide Poland’s media industry with a monthly analysis of TV viewing across key delivery platforms. It adds that The Gauge: Poland shows the amount of time that viewers spend watching TV each month, broken down into five main viewing categories: terrestrial, satellite, cable, streaming, and other. In December 2022, the first month of published results, the largest share of viewership in Poland [...]
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