Parks Associates
Parks Associates: 63% of US internet households own a smart TV
The proportion of US internet households that own a smart TV has risen by 25 percentage points since 2015.
In its OTT Video Market Tracker, Parks Associates shows 63% of US internet households own a smart TV, up from 38% in 2015. It comes as companies such as Roku, which announced at CES it would manufacture its own line of smart TVs this year, move from dongles and sticks to displays and receivers.
“Smart TVs are part of the modern home; this device will be a key element of an integrated whole-home entertainment vision going forward,” said Elizabeth Parks, President, Parks Associates. “New applications and integration are bringing together the smart home and entertainment ecosystems to further monetize its user base and have more control of the data in the home.”
Parks Associates research shows 87% of US internet households have at least one streaming service.
TV manufacturers and tech giants, such as Amazon, Apple, Google, and Samsung, are now building smart home controls into the TV, transforming this device into a home control platform.
Parks says when consumers consider a smart TV purchase, they value interoperability, compatibility, and ease of use within an ecosystem more than they value single-point functionality.
