Pluto TV
Pluto TV debuts livestream video shopping with QVC, HSN
In a move said to reflect parent company Qurate Retail Group’s strategic initiative to expand the reach of its original video commerce (vCommerce) experiences across new media and digital platforms, QVC and HSN have launched on leading free streaming television service Pluto TV.
The two services are joining as the AVOD provider’s only livestream shopping channels and will offer Pluto TV’s audience approximately 40 hours a day of live vCommerce programming across both channels, featuring premier brands and fresh new products presented by celebrities, influencers and other interesting personalities who engage with customers in real-time on multiple platforms.
Shows include QVC’s In the Kitchen with David which is watched in nearly 700,000 homes per hour across America during each of its two editions per week, and HSN’s Gotta See G by Giuliana Rancic, which is watched by over 270,000 homes per hour across the US.
QVC and HSN reach more than 200 million homes globally via 14 linear TV channels, which are widely available on cable/satellite TV, free over-the-air TV, and digital livestreaming TV. QVC has been the first livestream shopping channel on multiple streaming services. QVC and HSN also reach more than 100 million internet-connected homes across the U.S. via the QVC+ and HSN+ streaming experience and reach millions of homes via websites, mobile apps and social pages.
“With QVC and HSN in the lineup, Pluto TV viewers can now enjoy two distinct livestream shopping experiences, each with its own celebrities, product collections and storytelling style,” said David Apostolico, SVP platform strategy, development and distribution, vCommerce ventures at Qurate Retail Group. “We look forward to welcoming new and existing customers via Pluto TV and are determined to continue meeting passionate shoppers everywhere they are engaging with video.”
“QVC and HSN are leaders in livestream video commerce, offering curated products and lean-back shopping experiences that are fun and engaging,” added Amy Kuessner, senior vice president of content strategy & global partnerships, Paramount Streaming. “Their esteemed expertise and reputation in the landscape are qualities we are proud to highlight on Pluto TV.”
